Environmental Analysis of Gold Coast Theme Park Research Paper

Environmental Analysis of halcyon Coast Theme Park - Research Paper ExampleTheme park facilities be function provided to nodes.Traditionally, distribution transmit are not a requirement of this business as revenue is generated with visitors who come in to catch some entertainment. In the recent era though, different distribution channels are coming up including conjoint branding activities or branding partnerships as is seen in the event of Volvo teaming up with Legoland, a theme park in California for their marketing activities. Likewise, current research journals on tourism industry suggest the fol mortifieding new mediums for distributionTourism is the driving factor of the thriftiness of Gold Coast, contributing AUS $ 2.3 billion to the Gold Coast Citys Gross Regional Product and providing employment to to a greater extent than 40,000 people. The industry size can be determined by the fact that Gold Coast hosts as many as 78,000 visitors every mean solar day of which 80% are Australian nationals whereas a growing telephone come up is coming from New Zealand, UK, Japan, China, UAE & India. According to the official figures The Gold Coast attracts 4.4 million tourists per year (9.9 million including day trippers) with a daily spend of $10.6 million.The entry barriers are low even if it requires a lavishly level of investment (up to $ 110 million) to develop a theme park but the rates of returns are high. However, the high capital intensive nature of this business also means that the exit barriers are low since the investors do not want to leave their investment in search of more profitable optionsPhil Bartsch states in his article Theme Parks enter the Digital Age published in The Courier Mail, that the average yearbook revenue growth of 5 percent is forecast over the next several years in Australias attractions industry.High level of competition and a monopoly like situation whereby Dream world has a leading position and retains it by offering c ompetitive products in a wide income group span( from $ 5-$5000)High number of innovative products being offered by competitorsCompetitor AnalysisGold Coast boasts of as many as five big theme parks including the following-Sea WorldSea World tool AdventuresSea World HelicoptersSea World Whale WatchSea World Resort wealthy n Wild Water WorldWarner Bros Movie WorldAustralian Outback SpectacularParadise verdantThe Visitors, (Consumers)As mentioned earlier 80% of the visitors to Gold Coast are Australian nationals. Since the nature of business is rigorously B2C (business to consumer), the customer does not have much power. The presence of other options in form of other pleasure and theme parks provides more choice and gives the customers the power to choose. At present, there are no customer representative bodies. The SuppliersApart from the supplier in their day to day operations including on the venue intellectual nourishment suppliers, a Gold Coast theme park usually requires spe cialized vendors to suit the individual demand of their