E-marketing Test Paper

Multiple Choice1. E-merchandising light upons handed-down market in which of the undermentioned ship office? a. increases efficiency of handed-down marketing functions b. technologic tout ensembley transforms marketing strategies c. marginalizes customer value tho increases profitability d. some(prenominal) A and B (d obtain LO2 utilize of learning Technology)2. ________ is the subset of e-business centre on transactions that include acquire/selling, digital value creation, and virtual marketplaces. a. E-commerce b. E-marketing c. digital technology d. ESP (a uncomplicated LO2 habituate of culture Technology)3. Convenient, quick entranceway to digital information has the ability to transform all of the chase(a) save ________. a. one-on-ones b. ecosystems c. societies d. businesses (a light-headed LO1 aim of learning Technology)4. The profits consists of all of the following unpack ________. a. computers with data b. users who send and birth data files, such as electronic mail and text messages c. a technology foot to create, move, sh atomic number 18, and consume subject d. a important principal(prenominal)frame (d nurse LO1 usage of discipline Technology)5. Data, such as digital coupons or customer complaints, exchanged betweencompanies and consumers typically travel via _____, while off-line electronic data collection, such as jam code s terminateners or databases, sh ared intragrouply within an organization, travel via ________. a. profit intranet b. extranet net profit c. extranet intranet d. the Web the social nedeucerk (a hold up LO1 implement of Information Technology)6. All of the following e-marketing technologies exist without the World wide of the mark Web, except ________. a. electronic data interchange b. email c. text messaging d. hypertext navigation (a ticklish LO1 Use of Information Technology)7. In its skillful performance, the meshing supports the following roles except ________. a. valet users a nd computers that access content and send e-mail b. technology infrastructure to move, create, and view content c. content providers that create information, entertainment, and so forth d. none all of the above roles are supported by the net. (d guide LO4 Use of Information Technology)8. The net profit can furnish content to all the following except _________. a. televisions sets b. refrigerators c. video cassette recorders d. automobiles (c Easy LO4 Use of Information Technology)9. gibe to the text, ________ is the region with blown-upst percentage of earnings users. a. Africa b. Asia c. North America d. Europe (b temper LO5 Multi heathenish and Diversity Understanding)10. Which of the following outcomes has been cited as a negative one in terms of the world becoming a globally networked world? a. growing mob divisions due to digital turning point b. removing cultural differences c. efficient markets driven by to a greater extent than workaholism d. all of the above (d unmanageable LO5 analytic Skills)11. During the first wave of net profit folie companies essentially offered _________. a. superior-end harvests for mass markets b. tangible products that can be compared easily and purchased at relatively low prices c. commodities available in deal quantity d. real estate (b buffer LO5 analytic Skills)12. In the era of the tableland of Profitability, marketers pointed to a greater extent deliberately on _________. a. their traditional return-on-performance roots and well-grounded strategies b. change unique product mixes c. disintermediation of the marketing cable d. product benefits (a Difficult p. 11 LO5 analytic Skills)13. Charles Schwab pitted their online business vs. their established brick and daub business. Which of the following is not a firmness of this competition? a. faster growing accounts and assets b. get down prices c. to a greater extent sales of treasury bonds and less(prenominal)(prenominal) sales of private sec urities d. incorporation of boffo e-marketing strategies (c Difficult LO1 analytic Skills)14. Internet properties, or characteristics, that impact marketing include________. a. global occur b. market deconstruction c. scalable capability d. all of the above (d Easy LO1 Use of Information Technology)15. As consumers set out more demanding the net profit is a good way to deliver customer value because ________. a. near products on the internet are less expensive than on another(prenominal) marketing channels b. broadband allows marketers to put more cookies on computers c. marketers can send digital coupons to millions of customers instantly d. customers gain ability to create, function, and access information and entertainment at go away (d adjudge LO3 broody idea Skills)16. correspond to the text, ________ predicted that the e would drop from e-marketing, suggesting that traditional marketing would evolve and integrate e-marketing principles and practices. a. Levitt In c. b. Friedman Inc. c. Gartner Inc. d. Jones Inc. (c Moderate LO5 Use of Information Technology)17. ________ is leading to a large increase in wireless networks. a. consolidation of information technology and personal digital assistants (PDAs) b. Acceptance and usage of mobile phones and other devices by individuals worldwide c. The World Wide Web d. Increasing betrothal of high bandwidth (b Moderate LO4 Use of Information Technology)18. The internet has the power to do all of the following except ________. a. create global communities ground on interests b. decrease cultural and wrangle differences c. prevent the upward mobility of people and countries at trim down socioeconomic levels d. discourage workaholism (d Moderate LO1 Use of Information Technology)19. Following the elaborate and bust of the first wave of the internet era, industrialized countries entered the ________. a. boom b. bust c. pipe bowl of disillusion d. plateau of profitability (d Difficult LO5 Analytic S kills)20. ________ are specific measures knowing to evaluate the effectiveness and efficiency of the e-business and e-marketing operations. a. cleavage variables b. Metrics c. Bench systems d. Site stickiness (b Easy LO2 Analytic Skills) consecutive/ anomalous21. Individuals can be both users and content providers on the internet. a. square b. dark (a Moderate LO1 Use of Information Technology)22. According to the text, nowadays the internet should be regarded more as a channel than a place. a. received b. anomalous (b Moderate LO5 Analytic Skills)23. E-marketing refers to the result of information technology utilise to traditional marketing. a. professedly b. False (a Moderate LO2 Use of Information Technology)24. The internet provides individual users abilities to access information, entertainment, and communication. a. True b. False (a Easy LO4 Use of Information Technology)25. The term blog refers to online diaries, or journals, that are updated and shared on Web pages. a . True b. False (a Moderate LO4 Use of Information Technology)26. More than 40 percent of global internet users are establish in Asia. a. True b. False (a Difficult LO5 Multicultural and Diversity Understanding)27. unasked communications, such as spam, represent a threat to the positive impact of e-marketing practices. a. True b. False (a Moderate LO1 Use of Information Technology)28. Electronic marketing relies exclusively upon web-based technology. a. True b. False (b Difficult LO5 Use of Information Technology)29. The internet has shifted the balance of power from sellers to buyers. a. True b. False (a Easy LO3 Reflective thought Skills)30. Gartner Inc. forecasted that the e in e-business and e-marketing will lastly be dropped, as electronic practices become more standard. a. True b. False (a Moderate LO5 Analytic Skills)31. The internet is largely the product of ARPANET, a project commissioned by the United States Department of Defense. a. True b. False (a Difficult LO5 Use of Information Technology)32. Co-creation occurs when consumers /users friend marketers develop products or promotional materials. a. True b. False (a Easy LO3 Reflective persuasion Skills)Essay Questions33. What is the difference between the internet, an extranet and an intranet?The internet is a global network of interconnected computers. admittance to the internet is very broad and open. An extranet is two or more proprietary or union owned networks that are joined to share information. Access to this network is limited. An intranet is an internal network for a company that uses internet standards. Access is limited to internal company use only. (Easy LO1 Use of Information Technology)34. What is a content provider on the internet?Content providers are individuals and organizations that create digital text, video, audio, and graphics to be sent all over the internet to users who receive it as information, entertainment or communications.(Moderate LO1 Analytic Skills)35. Define what residential district means for the internet and give examples.Communities for the internet are groups of users who come together to share information, hold discussions and exchange data. Examples include blogs or web logs, auctions, and peer-to peer networking. (Easy LO1 Analytic Skills)36. Concerning internet usage, what is the digital divide?Internet adoption is affected by money, literacy, and education. This creates a divide between those who father access to the internet and those who dont. It impairs the upward mobility of those on the lower socioeconomic level, who dont have access to the internet and the information that comes with it. This impacts individuals on the lower socioeconomic levels and those living in less developed countries. (Moderate LO5 Reflective Thinking Skills)37. Why did some manufacturers such as Levis stop selling on the internet?Channel Conflict with retail accounts Cannibalization Inefficiency (Moderate LO1 Analytic Skills)38. The strength of t he internet has affected traditional marketing in several ways. contention five of them and how they affected marketing.Power shift from sellers to buyers (focus on customer relationship management) Market fragmentation (more focus on small bespeak markets and 1 to 1 marketing) Death of length or geographic location affect (less focus on place for marketing) snip Compression (24/7 availability)Knowledge management is draw (Track results in real time and focus on database analysis) Interdisciplinary focus (Marketers must(prenominal) understand technology and use it wisely) rational Capital rules (focus on creativity and imagination) (Difficult LO5 Reflective Thinking Skills)39. Marketers face new challenges with the climax of streaming, on-demand, and other digital video recorders. What is the primary(prenominal) challenge and what have companies like TIVO or Hulu done to alleviate some of the concerns of marketers?The main challenge is the ability of consumers to speed fi nished and skip commercials that advertisers have paid for based on their ability to communicate with consumers. TIVO (Hulu) has setup content with advertising included that viewing audience can watch at their leisure and TIVO (Hulu) can provide specific prosody to the advertisers on these programs. (Difficult LO4 Reflective Thinking Skills)