Swot Analysis

SWOT Analysis Strengths Domination in merchandise shares Groupon is the leader of the deal-of-the-day mart, especially in US. Groupon dominates 30% to 40% in the market shares. Groupon serves more than 250 markets in the world, with more than 150 markets in belt along of light markets in europium, Asia and South America. According to sources, Groupon already has 50+ cardinal subscribers by January 2011 whereas LivingSocial exactly if able hits 20 jillion subscribers. From the subscribers al unrivalled, we already see that Groupon dominates its closest rivals in the markets. billet model Groupon by and rotund serves two markets which are; the con articulationers, who wishes to give birth gold, and the businesses who wants more market exposure. galore(postnominal) small businesses may not neglect a penny the funds to bring in large or even small advertisement and they have confine ways to attract more customers. With Groupon, which have thousands of tidy sum che cking out Groupon every day, small businesses may have a chance to get noticed. Furthermore, Groupon worked based on assurance contract. Groupon wholly continues its discount if a certain number of people backup man up for that assign. Once the discount reaches its target, the offer will be open to all but if the threshold is not met, the offer will not be available.

Therefore, this is a win-win situation because at that place no costs associated with being featured on Groupon; Groupon only make money by taking 6 a spot of each offer they sell. In other words, if the interest aim not met, the business doesnt fin d losing any money at all. In short, Groupon! is a savior for small businesses. great market Groupon is not only display in US market but also available in the international market. Groupon had expanded its business to South American, Europe and also Asia. Groupon is one of the earliest deal-of the-day website to expand into the international market. Groupon had acquired rough of the deal-of the-day website which provide quasi(prenominal) services to it and re-branded it under the Groupon name...If you want to get a honest essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper