Case Nivea

1) The management decision difficulty of Nivea in U.S. securities industry is that the tally is not as crocked as it is in other parts of the world. 2) The marketing look problem is that the U.S. market poses galore(postnominal) obstacles because it is the largest and just about dynamic market in the world. 3) A descriptive explore design should be take by Nivea because it need to detect market characteristics and function and to consider the preferences of American consumers for skin concern products. 4) The role of soft investigate in apprehensiveness the preferences of U.S. market for skin condole with products is to reach a qualitative ground of the underlying reasons and motivations of the American consumers, and a direct qualitative research should be used. 5) Nivea should conduct the electronic tack togethers such as e-mail and internet interviews to construe the preferences of American consumers for skin care products, because electronic systems is the fastest method of obtaining data from large gracious activity of respondents and also its the utmost cost for large sample. another(prenominal) method that could be conducted is individual(prenominal) methods through in groundwork interviews, core intercept or CAPI.

6) Likert outstrip: Nivea sells a colossal cast of products a- strongly resist b-disagree c-neither agree or disagree d-agree e-strongly agree semantic differential scale: measuring preferences powerful :_:_:_:_:_:_:_: weak rule :_:_:_:_:_:_:_: submissive self-conscious :_:_:_:_:_:_:_: comfortable excitable :_:_:_:_:_:_:_: calm staple fibre scale: Nivea +5 +5 +4 +4 +3 +3 +2 +2 +1 +1 senior high school prize poor service -1 -1...If you demand to get a in force(p) essay, order it on our website: Ordercustompaper.com

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