Case Study Trendyol Turkey

Case Study ROI/Sales Results 15% step-up in sales in the Milla by Trendyol computer memory on Trendyol (the store with highest number of sales in 2011). +100,000 more visitors to the site. 11 million citizenry reached and 250,000 clicks generated on Facebook in less than 2 days. The People talking most this metric increased by 22,000 during the campaign. Trendyol acquired 25,000 new fans. How Trendyol used Facebook to publish a celebrity boob tube and increase sales by 15%. GoalsTrendyol cute to use Facebook Pages, ads and sponsored stories to Promote its video featuring a Turkish celebrity. Drive sensory faculty and sales of the Milla by Trendyol fashion brand. Expand its Facebook community. The impresive campaign results proved once again that it is always a good investment to try out(p) the new ad formats on Facebook Mustafa Kemal Temel, Online Marketing Director, Trendyol Facebook Ads & Sponsored Stories Approach Pages First Trendyol produced a video featuring Turkish c elebrity Hadise modelling Milla by Trendyols tumble/winter collection.The video included Hadise explaining that this was the ? rst time a private obtain site had produced its own brand in Turkey and telling the consultation how much she loved the Milla by Trendyol brand. Trendyol also produced a special clickable form of the video, which it used to launch its promotion with Hadise. Facebook users could click on products in the video and be taken to the corresponding product pages on its website and Facebook store application where they could purchase the items. Trendyol then posted the video to their xisting Facebook fans on its Facebook Page, to drive sign engagement and awareness. For the launch, Trendyol posted the video to its Facebook fans to drive initial engagement and awareness. past to extend its reach, Trendyol used Ads and sponsored stories that included links to the video. Trendyol Facebook Page Trendyol is one of the star fashion and private shopping websites in Turkey. It was established in border district 2010 and acquired more than four million members in 18 months. Facebook. com/Trendyol Ads Facebook Building indwelling Connections